Add subscription buyers to paid audience and events
Add subscription buyers to paid audience and events
Your subscription purchases aren't added to ad audiences, so campaigns can't target buyers or exclude converters. They are added to paid audiences and conversion events sent for immediate reporting.
Overview
When subscription purchases aren't fed into your ad systems, retargeting and attribution lag and media decisions miss recent buyers. This flow ensures purchasers are added to paid audiences and conversion events are sent so campaigns and reporting reflect buys within minutes.