Add subscription buyers of a product to email segment

Your subscription updates for a product can bypass marketing lists, leaving buyers untagged and missing timely retention offers. Add them to a segment so campaign managers can start targeted nurture the same day.

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Overview

When subscription changes for a qualifying product never reach your marketing audience, retention and upsell campaigns lose momentum. This flow captures those customers and places them in the right email segment so campaign managers can initiate targeted nurture the same day.