Add sales qualified leads GCLIDs to attribution sheet
Add sales qualified leads GCLIDs to attribution sheet
SQLs sometimes lack GCLIDs, breaking ad-to-lead attribution and muddying campaign ROI. Capture each GCLID to a sheet so campaign managers can reconcile performance before the next report.
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Overview
When sales qualified leads arrive without click IDs, campaign ROI is impossible to reconcile and decisions slow down. This flow captures GCLIDs to a central sheet within minutes of SQL conversion so campaign managers can reconcile spend before reporting.