Add recent purchasers to ad audience for retargeting
Add recent purchasers to ad audience for retargeting
Your email buyer segment isn't copied to ad audiences, so retargeting misses recent purchasers. Add them automatically so campaigns can retarget purchasers within minutes.
Overview
When recent buyers don't flow into paid-audience lists, retargeting campaigns miss valuable conversions and waste budget. This flow automatically moves purchasers from your email segment into ad audiences so retargeting can begin within minutes and reach recent buyers.