Add recent product buyers to customer audience list

Orders that include a chosen product aren't being tracked in your ad audiences, causing missed retargeting and wasted ad spend. Add them to a customer audience so campaigns reach buyers quickly.

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Overview

If buyers of key products aren't in your ad audiences, campaigns miss retargeting windows and ad spend efficiency drops. This flow captures purchasers and places them into a customer audience within minutes so campaign managers can launch product-specific retargeting the same day.