Add qualifying subscriber emails to custom ad audience
Add qualifying subscriber emails to custom ad audience
You lose remarketing reach when event-tagged subscribers aren't added to audiences. So marketing managers can launch campaigns, qualifying emails are added to your ad audience ahead of start.
Workflow preview:
Zap details:
Overview
Event-signups often fail to reach ad audiences, wasting ad spend and blunting campaign targeting. This flow makes sure qualifying subscriber emails are routed into your ad audience in minutes, so marketing managers can launch targeted remarketing ahead of campaign start.