Add qualifying product purchasers to targeted ad audience
Add qualifying product purchasers to targeted ad audience
Your paid storefront orders for a specific product aren't added to ad audiences, causing campaigns to miss recent buyers. Add purchaser emails to the audience for immediate campaign use.
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Overview
If buyer emails never make it into your ad audiences, campaigns miss recent purchasers and targeting weakens. This flow captures purchaser emails from qualifying paid orders and adds them to your buyer audience so campaign teams can run buyer-focused ads within the hour.