Add purchase enrollments to marketing contacts and LMS

Purchases arrive without consistent tagging, fragmenting campaign and retention analysis. Adds purchasers to contacts and enrollment lists so BI and campaign teams can report same day.

Overview

If purchase enrollments land in silos, campaign teams and BI lack a single source of truth for cohort analysis. Centralize purchasers into your marketing contacts and enrollment roster and tag them by product segment, enabling same-day reporting and faster campaign follow-up.