Add purchase contacts and tag buyers in marketing CRM
Add purchase contacts and tag buyers in marketing CRM
Your purchase webhooks sometimes arrive without matched contacts, leaving buyers out of welcome and retention streams. Add and tag buyers so campaign managers can run targeted follow-ups same day.
Overview
When purchase webhooks don't create or enrich contact records, post-purchase campaigns and retention touches go cold. This flow captures each purchase, tags the buyer, and emits a purchase event so campaign managers can run targeted outreach same day.