Add opted-out contacts to suppression list for newsletters
Add opted-out contacts to suppression list for newsletters
Your CRM opt-out flags can leave contacts in newsletter audiences, causing accidental sends and compliance exposure. It moves opted-out contacts to suppression lists so campaigns exclude them same day.
Overview
When opt-outs don't propagate, you risk accidental sends and compliance exposure; that hurts deliverability and brand trust. This flow ensures opted-out contacts land on your suppression list so campaigns exclude them the same day, protecting deliverability and compliance.