Add opted-in contacts from webhook to marketing segment

Webhook signups sometimes miss opt-in routing, leaving newsletter subscribers unadded. Adds them to your email segment so campaign teams can start welcome sends within minutes.

Workflow preview:

Zap details:

Overview

When consented signups miss your email list they never enter nurture and campaign momentum stalls. This flow captures opt-ins from incoming webhooks, validates consent, and places contacts in the right segment so campaign managers can begin welcome sends within minutes.