Add new race signups to marketing audience list

Your race registrations lack audience tags, so marketing can't target registrants with pre-race or sponsor messages. Save time and reach registrants with targeted outreach ahead of the event.

Overview

When registrations don’t flow into your ad audience, you miss timely promotion and sponsor exposure. This flow captures each signup and adds the email to your marketing audience within minutes, letting event marketers run targeted pre-race campaigns and sponsor activations ahead of the event.