Add new purchasers to ad audiences and events

Your cart purchases aren't added to ad audiences, causing retargeting gaps and unclear conversion reporting. Ad teams can retarget and reconcile conversions within minutes.

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Overview

When purchases fail to feed audiences and conversion endpoints, paid media loses retargeting precision and performance reporting gets fuzzy. This flow adds buyers to targeted audiences and fires server-side purchase events so ad teams can retarget and reconcile campaign conversions within minutes.