Add new marketplace buyers to nurture email list

You miss buyer contact when marketplace transactions start without centralized capture, delaying onboarding. The workflow adds purchasers to segmented email lists so onboarding reaches buyers same day.

Overview

When buyer contacts from marketplace transactions don't flow into your marketing system, onboarding and cross-sell moments are missed. This flow centralizes purchaser contacts and records a purchase event so campaign managers can reach buyers same day with onboarding and follow-up messaging.