Add new inbound contacts to exclusion audience for ad campaigns
Add new inbound contacts to exclusion audience for ad campaigns
Your webhook signups sometimes include current customers or unsubscribed emails, causing wasted ad impressions. Campaigns avoid wasted spend before launch by adding emails to an exclusion audience.
Overview
Stop wasting ad spend by automatically excluding current customers and suppressed addresses from campaign audiences. This route ensures your campaigns reach only eligible prospects and prevents impression leakage, typically within minutes of signup.