Add new event leads to CRM and nurture list

Your event lead submissions arrive without routing, leaving brokers without context for outreach. Leads are logged to your sheet and CRM and added to a nurture list for same-day follow-up.

Overview

Event leads frequently arrive unassigned and go cold, which reduces broker conversion and marketing ROI. This flow captures each submission, assigns it via round-robin to a broker, logs it for auditing, and enrolls the contact in a nurture list so outreach happens the same day.