Add new competitor records from incoming data feed

Your competitor payloads arrive raw and untracked, causing duplicates and research gaps. Centralize entries into a searchable table so product and engineering can reference them before roadmap decisions.

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Overview

Raw competitor data often arrives as disparate payloads, making benchmarking and tracking manual and error-prone. This pipeline normalizes and stores competitor entries into a searchable table so product and engineering teams gain organized visibility within minutes ahead of roadmap planning.