Add membership buyers to welcome and interest segments

Your membership purchases can miss segmentation and stall onboarding. New members are added to the right welcome and interest lists so they receive onboarding content within minutes.

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Overview

When membership purchases don't land in the right lists, your welcome messaging and cross-sell funnels underperform. This flow captures every paid membership and places buyers into a welcome and product-interest segment so campaign managers can deliver onboarding and targeted outreach within minutes.