Add marketplace buyers to attribution records and workflows
Add marketplace buyers to attribution records and workflows
Your sales arrive with inconsistent contact and price data, hurting ad attribution. Keep buyer and order records centralized so campaigns reconcile within minutes.
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Overview
When marketplace purchases don't populate your attribution tool, ad spend goes opaque and welcome campaigns stall. This workflow captures buyer and order details and records them in your tracking system so campaigns can be reconciled and post-purchase sequences start within minutes.