Add low-quality contacts to your ad exclusion list
Add low-quality contacts to your ad exclusion list
Your low-quality contact list lets unqualified profiles reach paid audiences and inflate campaign spend. Add them to an exclusion audience so paid media stops wasted impressions within minutes.
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Overview
If low-quality contacts remain in paid audiences, campaigns waste budget and skew performance. This flow moves those contacts into your ad exclusion audience so paid media stops wasting impressions and cost within minutes.