Add lead to CRM when direct mail is sent
Add lead to CRM when direct mail is sent
Your direct mail sends lack linked prospect records, leaving your agents without context for follow-up. Capture and update CRM contacts so outreach occurs the same day.
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Overview
Direct mail often creates blind spots when sends aren't tied to prospect records, costing time and momentum. This workflow captures the send event, finds or creates the CRM lead, and logs send details so your reps have context and can follow up the same day.