Add incoming webhook leads to ad audience and conversion

Your lead webhooks lack consistent contact identifiers, leaving prospects unsegmented in ad audiences. Leads are hashed, added to an audience, and a conversion event is recorded within minutes.

Overview

Inbound lead payloads often arrive without consistent identifiers, which breaks audience matching and clouds SDR follow-up. This workflow parses webhooks, hashes contact data, records a server-side Lead event, and adds the contact to your ad audience so reps get audience-ready prospects within minutes.