Add incoming web inquiries to your lead database

Your web inquiry submissions arrive unstructured, causing incomplete leads and missed follow-ups for project managers. Capture and normalize lead fields so campaign managers can act within minutes.

Overview

When web inquiries arrive without normalized product or UTM data, project and campaign managers can't prioritize follow-up or attribute performance. This workflow captures each submission, standardizes product values and UTM fields, and writes a clean lead row so teams can act within minutes.