Add incoming lead form emails to exclusion audience
Add incoming lead form emails to exclusion audience
Your lead form submissions may be retargeted by active ads, causing audience overlap and wasted spend. They are moved into an exclusion audience so campaign managers avoid redundant targeting same day.
Overview
Stop paying to retarget people who just submitted a lead form; audience overlap drains budgets and blurs campaign measurement. Automatically exclude those emails from targeting so campaign managers reduce wasted impressions and improve signal within hours.