Add incoming lead data to central lead sheet

Your lead submissions arrive messy and lack UTM data, causing attribution gaps. The sheet receives normalized rows with UTM fields and duplicate flags so your team can act same day.

Workflow preview:

Zap details:

Overview

Leads that arrive without consistent fields or UTM context create blind spots for attribution and slow SDR follow-up. This flow normalizes submissions into one sheet and flags duplicates so campaign managers and reps can act within minutes.