Add inactive subscription buyers to re-engagement email list
Add inactive subscription buyers to re-engagement email list
Your customers get an inactivity tag but never reach re-engagement lists, so campaigns miss lapsed buyers. Add them to the re-engagement audience so retention managers can email them the same day.
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Overview
Tag-based lapses leave lapsed buyers outside your recovery campaigns and waste seasonal revenue opportunities. This flow captures customers flagged as inactive and places them into a re-engagement audience so your retention team can email them the same day.