Add inactive subscribers to retention list and remove tag
Add inactive subscribers to retention list and remove tag
Your billing events aren't updating retention lists, which leaves reactivation campaigns misdirected. Move those subscribers to the inactive segment and remove active tags so managers can act same day.
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Overview
Billing and lifecycle events often leave at-risk subscribers in active campaigns, which dilutes targeting and wastes sends. This flow moves those contacts into an inactive segment and removes active tags so campaign managers can launch targeted reactivation the same day.