Add form email preferences to analytics and segment lists
Add form email preferences to analytics and segment lists
Your email preference form submissions go unrecorded, leaving subscriber segments stale. They are captured to analytics and segments so campaign managers can run targeted outreach same day.
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Overview
When preference forms don't reach analytics, campaigns become mistargeted and customers receive irrelevant messages. This flow captures form responses into analytics and marketing segments so campaign managers can run targeted outreach same day.