Add failed payment customers to abandoned cart contacts

You can't act when declined payments leave buyers untagged, causing delayed recovery outreach and lost momentum. This tags those buyers for abandoned-cart nurture so campaigns can start same day.

Overview

Declined payments often hide high-intent buyers from your nurture sequences; without tags, campaign managers can't recover those opportunities quickly. This workflow flags and timestamps those buyers so marketing ops has a ready abandoned-cart audience and campaigns can run the same day.