Add expired trial members to intro trial nurture list
Add expired trial members to intro trial nurture list
Your expired trial memberships aren't routed into marketing, creating retention gaps. Add those members to a segmented email list so campaign managers can launch outreach within 24 hours.
Overview
When trial members lapse without being added to a segment, retention opportunities slip through the cracks. This workflow routes expired trial members into a segmented email audience so campaign managers can send targeted outreach within 24 hours and recover engagement quickly.