Add expired subscribers to lapsed segment for re-engagement

Your expired subscriptions aren't tracked into a lapsed audience, so campaign managers can't target churned viewers. Add them to a lapsed segment to run re-engagement emails the same day.

Overview

If expired viewers aren't segmented, re-engagement campaigns miss churned subscribers and conversions slip. This flow captures expiration events and moves those contacts into a lapsed audience so campaign managers can run targeted emails within hours.