Add expired subscriber entries to renewal email segment
Add expired subscriber entries to renewal email segment
Expired subscription webhooks arrive unsegmented, leaving lapsed contacts in active lists. You segment lapsed subscribers for renewal outreach ahead of the next send.
Overview
Lapsed subscribers mixed into active lists degrade campaign performance and waste creative spend. This flow captures expired-subscription webhooks, tags lapsed contacts into a renewal segment, and delivers clean audiences ready for outreach within minutes.