Add engaged campaign openers to retargeting ad audience

Your campaign email opens aren't being retargeted, so engaged contacts miss follow-up ads and momentum drops. Adds openers to a retargeting audience so you can run follow-up ads within minutes.

Overview

When engaged email readers aren't funneled into ads, follow-up spend and conversion momentum slip away. This flow captures campaign openers and places them into a retargeting audience, enabling targeted follow-up ads to run within minutes and protect campaign lift.