Add ended trial members to nurture campaign segment

Your intro offer memberships end without re-engagement context, leaving potential members uncontacted for follow-up. Add them to a nurture segment so marketing can re-engage within 24 hours.

Overview

When intro memberships lapse, members often drop out of outreach lists and miss re-engagement offers. This flow captures ended trials and places them into a targeted nurture segment so marketing and program coordinators can re-engage members within 24 hours.