Add consenting cart abandoners to recovery email audiences

Campaign managers lose consenting cart abandoners when opted-in shoppers aren't added to recovery audiences. This adds consenting buyers to your email audience so marketing can run recovery campaigns.

Overview

Missed consenting abandoners mean lost recoverable sales and weaker campaign ROI. This workflow captures opted-in cart abandoners and places them into targeted email audiences so marketing runs recovery campaigns and avoids missed follow-ups.

Notable Features

Capture opted-in abandoners automatically
Create or update subscriber records
Add to targeted recovery audience