Add changed lead records to nurture email list

Your lead records change status without being added to email lists, causing missed onboarding and campaign gaps. Add or update subscribers automatically so campaigns include eligible leads same day.

Overview

If lead status updates don't reach your email lists, onboarding and campaign cadence break down and prospects slip through the funnel. This flow routes status changes into your nurture list and keeps subscriber data current, so campaigns include eligible leads within minutes and program managers see full audience coverage before each send.