Add canceled subscribers to churn segment and remove active
Add canceled subscribers to churn segment and remove active
Cancellations aren't updating lists, so you keep emailing ex-customers and distorting metrics. It moves them to a canceled segment and removes actives before the next send.
Workflow preview:
Zap details:
Overview
Untracked cancellations lead to wasted sends and skewed campaign metrics. This flow ensures cancellations are reflected in your audience within minutes, so campaign managers can suppress ex-customers and protect deliverability before the next broadcast.