Add and enrich inbound web leads with UTM data
Add and enrich inbound web leads with UTM data
Your web leads often arrive without campaign context, leaving reps unable to prioritize outreach. Leads are created or updated with UTM enrichment and fallback source values so reps can act same day.
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Overview
Incoming web leads without campaign context slow down outreach and reduce conversion velocity. This flow enriches and deduplicates leads with UTM attribution and fallback source values so reps receive outreach-ready records within minutes, improving response time and prioritization.