Add abandoned cart shoppers to nurture contact list

Your abandoned cart data arrives untracked, leaving campaign managers with cold leads and no purchase context. Add each shopper to the right nurture list so marketers can re-engage within hours.

Overview

Abandoned carts that never enter your nurture list are missed recovery opportunities and wasted ad spend; this flow captures those shoppers and injects them into your recovery pipeline within minutes. Campaign managers get purchase context on each lead so follow-up emails are more relevant and sent quickly.