Good marketing works—the best marketing works in the background. With automation, less is more when it comes to promoting your business.

There are a million platforms and tools for marketing your business, but they're all expensive and you'd waste time trying to manage them all. You should be cutting back on the amount of time and money you sink into marketing, not adding to it.

You only need three tools to begin—a form, a CRM, and an email platform. If you don't have these tools already, there are free ones you can use as you get started.

Once you have the tools in place, automate repetitive marketing tasks to experience the benefits of automated marketing functions without the upfront expense.

Table of Contents

  1. What are marketing automation tools?
  2. Elements of an effective marketing automation toolkit
  3. Get started with marketing automation tools
  4. Build a marketing automation machine with Zapier

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Take the Work out of Workflow

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