How workflow failures hide revenue—and how automation restores it
Even with modern tech stacks, attribution gaps continue to drain revenue. This report reveals why 70% of marketing leaders lose over 20% of revenue to “Unknown” or “Direct,” how 72% of practitioners spend a quarter or more of their week repairing broken workflows, and why 96% of leaders say automation has already improved forecasting reliability.
Learn the full cost of broken signals
99%
of marketing leaders believe automation will reduce attribution signal failures within 12 months
96%
of leaders say automation improves forecasting reliability
92%
of practitioners spend 2+ hours weekly on manual data cleanup
What you'll learn
Why attribution breaks—and how signal loss hides revenue across the funnel
The hidden tax of manual “fix work” and why 92% of practitioners are stuck in cleanup mode
ow automation rebuilds visibility and restores confidence in ROI reporting
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