How Veo increases sales and lowers lead costs with automation

Challenge

Each month, Veo generates thousands of new leads from social media and email. Manually migrating that data slowed down a lead’s journey through the sales process.

Solution

With a simple Zap, each lead’s data is automatically moved from Facebook, Instagram, or email to their CRM in real-time—no data entry required.

Results

Veo has saved thousands of hours of manual work and major costs since making the move to automatic data migration for its tens of thousands of new leads per month.

Challenge

Without automation, Veo’s marketing team was only able to build and maintain 10 email journeys—which meant they nurtured leads with generic email experiences.

Solution

Zapier connects Facebook and Instagram with their CRM, ActiveCampaign, to automatically sort each lead into one of the dozens of tailored email journeys.

Results

With all that saved time, Veo’s marketing team increased their unique email journeys to 50, which provides a more personalized experience based on a lead's country, sport, and role.

Challenge

Veo’s sales team struggled to get all the up-to-date details needed to have meaningful conversations with prospects—meaning they were consistently asking marketing for more info about leads.

Solution

When a new lead comes in from Facebook or Instagram, a Zap is triggered to move the contact’s data to Pipedrive. Additionally, Zapier updates the lead’s data, like their last marketing touchpoint, in real-time.

Results

Veo increased their conversion rate from social campaigns to 7.5%, by ensuring the sales team has all the real-time info they need to jump into conversations with warm leads faster.

Challenge

Each time a lead submitted info in their native language, someone from the team had to translate it manually. This was time-consuming, caused errors, and slowed down the sales cycle for those leads.

Solution

With Translate by Zapier added to their Zap, every time a lead’s data automatically moved to their CRM, it’s also translated to English—no additional time needed.

Results

With this added step, a lead’s info stays accurate even when translated and there’s no delay to the Veo team being able to add them to their nurtures.