How a small nonprofit scaled content creation with AI and automation
24
business days saved
192
hours of work saved
"OpenAI and Zapier have created tremendous value for SisterLove. "
Brison Edwards, Digital Marketing Manager at SisterLove
Automation and AI scale nonprofit’s content strategy
Challenge
SisterLove's digital marketing team is one person, so spending six to eight hours creating content per keyword or topic was monopolizing time and slowing down growth.
Solution
By quickly filling in four simple columns of a Google Sheet, a Zap triggers that uses ChatGPT to draft blog, email, SMS, and social content on a provided keyword or topic.
Results
With automation and AI, SisterLove has saved more than 24 business days of work in nine months and created content that's ranked number one for keywords in organic search.
“I instantly fell in love with Zapier and became obsessed with it because it’d made my life so much easier while also making me look good at work.”
Digital Marketing Manager at SisterLove
