New App: Talk to Your Customers and Leads Using Drift and Zapier

Jose Proenca
Jose Proenca / August 4, 2016

Your customers are people, not just numbers. Are you able to talk to them all?

Using Drift, having a conversation with them is always possible. The platform offers functionality to push out your message on your site, within your app, and via emails, and targeted browser messages ensure the right content is delivered to the right people at the right time. You can even talk to your users directly from Slack. And, once you engage your leads and customers, you can capture information like their email adresses and survey responses, ensuring you can log all that valuable data automatically.

How Drift Works With Zapier


  • New Conversation: Triggers when a conversation is started
  • New Message: Triggers each time a new message is received in a conversation
  • New Contact: Triggers when a new contact is created
  • Conversation Closed: Triggers when a conversation is closed
  • New NPS Response: Triggers when one of your NPS campaigns has a new response from a contact
  • New Lead: Triggers when an email address is collected from a lead


  • Create or Update Contact: Creates or updates a contact
  • Log Event for Contact: Logs an event for a contact

Automation Inspiration

Get started with these sample Zaps:

Pass New Leads Into Your Apps

Support Your Customers

Capture Contact Information From Other Apps

How To Automate Drift With Zapier

  1. Sign up for a Drift account, and make sure you have a Zapier account

  2. Try some pre-made Drift integrations and learn more about how Drift works with Zapier

  3. Check out our Drift help documentation for details on connecting your account and setting up your first Zap

  4. Or login and build a custom workflow with Drift and Zapier