Send Targeted Emails With Route

Alison Groves
Alison Groves / March 11, 2016

As a marketer, sometimes the hardest question we have to answer is, what is the behavior of someone who visits our website? They browse around for a while, and then what happens? Hopefully, they fill out a form on the site and you're able to capture their information. That's where marketing automation should kick in.

That marketing automation is what Route specializes in, and can make your job as a marketer so much easier. Once the visitor's information is captured, Route kicks off a series of emails leading the visitor down the path to conversion, with information tailored specifically for them.

Keeping track of the contacts and other data in Route is where Zapier can help, and connect all of that valuable information to other apps you use daily. Send new contacts to your CRM, archive them deeper in server databases, or even be alerted to new events in Route right in your team chat app. If it's integrated with Zapier, you can now connect it to Route.

Here's a few other ways you can use Route's new integration:

Put marketing automation to work for you, and signup for a Route account. Then, take a look at all of the potential when connecting those marketing messages to Zapier's 500+ apps.