Route Integrations

  • Add new MailChimp subscribers to Route

    Manually transferring contact information from one platform to another can be time consuming, don’t you think? If you already use MailChimp and don’t want the cost of keep importing your list manually into Route, just use this simple automation. Every time a new subscriber fill in one of your MailChimp forms it will be added as a contact on Route and you’ll be able to create automated campaigns targeting those contacts.

    Integrating Route to your Mailchimp account will help you start creating automated marketing campaigns within minutes!

    How It Works

    1. You get a new MailChimp subscriber
    2. Zapier adds the contact to Route

    What You Need

    • Mailchimp account
    • Route account
  • Add Route contacts to Agile CRM

    Leads come from many different sources, such as your website, landing page, weblog, and mailing lists. Maintaining all of them and knowing exactly where they are in your sales funnel right now can be daunting. With Route you could center your contact database in one place, from many different sources, and with automation, you could automatically add your new Route contacts to your Agile CRM account to keep both databases updated.

    Note: If the contact already exists on Agile CRM, it will be updated.

    How It Works

    1. You have a new Route contact
    2. Zapier creates a new contact in Agile CRM

    What You Need

    • Route account
    • Agile CRM account
  • Add your Agile CRM contacts to Route

    We have no doubts that have a CRM software is an important thing to your organization. But only have is not sufficient, you have to use it. Many people put a lot of leads in their CRM softwares but don't activate them, don't start a talk with them and lose good opportunities. Automate your lead nurturing using Zapier to automatically add your new Agile CRM contacts to your Route contacts, so they could be triggered on your marketing campaigns.

    How It Works

    1. You have a new contact in Agile CRM
    2. Zapier creates a new Route contact

    What You Need

    • Agile CRM account
    • Route account
  • Send Webhooks when a campaign is triggered on Route

    One of the core principles about Route is that we want to automate your marketing tasks using the tools that you already know and love. However, some tools don't have an API to integrate with, but have a webhook endpoint to receive updates. When creating a campaign on Route you can send contact data from people that enter this campaign to Zapier, at this moment Zapier will send the same data to your app via webhooks. You just need to set the URL to receive the webhook and you’re ready to send this data to 3rd party services.

    How It Works

    1. You have a new task in Route
    2. Zapier sends a webhook to your application

    What You Need

    • Route account
  • Create Route contacts from GoToWebinar registrants

    Planning a webinar goes beyond the content you’ll share with the atendees, it includes engaging with them from the moment they register until the webinar day. You also know that people who register to a webinar shows a higher level of interest and qualification compared to those who just subscribes to your newsletter. You can’t miss the chance to build a relationship with them by always send the best message at the right time.

    You can do it automatically by sending new registrants to Route, by creating marketing automation campaigns targeting people that register to watch your webinar.

    How It Works

    1. A new contact register for your webinar
    2. Zapier send this contact to Route

    What You Need

    • GoToWebinar account with a webinar scheduled
    • Route account
  • Send new SumoMe subscribers to Route

    You are collecting leads with SumoMe but you have the need to engage them so they keep coming back to your site...you already have their emails and names, but now what? Here’s a tip, create marketing automation campaigns! You could do it by manually importing your SumoMe leads to Route or you could just use this Zap. Every time a new lead fills in your SumoMe forms they will be added as contacts in Route.

    • Note: If the lead you get using SumoMe already has their email on Route, it won’t be added a new one. Instead, the contact’s profile will be updated.*

    How It Works

    1. A new subscriber is added on SumoMe
    2. Zapier automatically adds a new contact on Route

    What You Need

    • SumoMe account
    • Route account
  • Add your Zoho CRM contacts to Route

    Marketing Automation platforms and CRM go together well. Combining them both can help your business to handle better your leads while you qualify them with automated campaigns. But you don’t want to spend your day importing lists to Route, do you? Efficiently make your marketing automation campaigns and CRM efforts goal-oriented by sending the right message to the right person at the right time with this automation. No more email blasts to your leads.

    • Note: this Zap will not pull old leads you have on your Zoho CRM account, only new leads.*

    How It Works

    1. You have a new contact in Zoho CRM
    2. Zapier adds the contact to Route

    What You Need

    • Zoho CRM account
    • Route account
  • Send Webhooks when a new contact is added to Route

    The software that our company built or bought very well might not have a direct Zapier integration. However, you easily could have a webhook endpoint receive updates from another tools. Using this integration, every time a new contact is added to Route, no matter the source, data will be sent via a webhook. You just need to set the URL to receive the webhook and you’re ready to send the data to your software.

    How It Works

    1. A new contact is added to Route
    2. Zapier sends a webhook to your application

    What You Need

    • Route account
  • Add contacts to Route for new rows on PostgreSQL

    If you've already got your potential customers stored away in your PostgreSQL database, why waste any time moving them over to your marketing tool manually? Flip the switch on this automation, and we'll handle that for you. From then on, a new contact will automatically be added to Route for every new row you add on PostgreSQL, making sure your marketing keeps reaching the widest possible user base.

    How It Works

    1. A new row is added to a PostgreSQL database
    2. Zapier automatically adds a contact to Route

    What You Need

    • PostgreSQL account
    • Route account
  • Send new contacts on Route to PostgreSQL

    Tired of all the effort it takes to paste your marketing contacts data into your database? Use this automation and you'll never face that problem again! Once you've set it up, a new row will automatically be added to PostgreSQL for every new contact you add to Route, effortlessly ensuring your data parity while freeing you up for more important work.

    How It Works

    1. A new contact is added on Route
    2. Zapier automatically adds a new row to PostgreSQL

    What You Need

    • Route account
    • PostgreSQL account
  • Add new Route contacts to a SQL Server database

    A Route account is a quick, easy and convenient way to identify and communicate with contacts from your site or app. Zapier can automatically add these contacts into a SQL Server database as you identify them. Once you set up this integration, new Route contacts added from that point forward are individually added to your SQL Server database as new records.

    Note: This Zapier integration doesn't create SQL Server rows from Route contacts that already exist in the spreadsheet, only new contacts added after you've set it up.

    How It Works

    1. A new contact is added in your Route account
    2. Zapier adds the contact to SQL Server as a new record

    What You Need

    • Route account
    • SQL Server account
  • Add new SQL Server rows as Route contacts

    Using a SQL Server based application to store and manage your customers data? If you need to communicate with them using a marketing automation tool, Zapier can automatically add new SQL Server rows to your Route account as they are created. After this integration is set up, new records added to your SQL Server contact database from that point forward will be added to your Route account as new contacts.

    Note: This Zapier integration doesn't import existing SQL Server rows into Route, only new rows after you've set it up.

    How It Works

    1. A new record capturing data is added to a SQL Server database
    2. Zapier adds that data to your Route account

    What You Need

    • SQL Server account
    • Route account
  • Save Route contacts to a MySQL database

    Want to connect your marketing app to a true database? Keep track of all of your Route contacts and put them to work in your own apps automatically by having Zapier copy each entry into your MySQL database.

    How It Works

    1. You have a new contact in Route
    2. Zapier creates a row in a MySQL database

    What You Need

    • Route account
    • MySQL database
  • Automatically send PayPal customers to Route

    Easily keep in touch with all your customers using marketing automation! This automation will add your customers to Route when a successful sale is made through PayPal.

    How It Works

    1. You have a new sale in PayPal
    2. Zapier will copy the customer's details to Route

    What You Need

    • PayPal account
    • Route account
  • Create Route contacts from new MySQL rows

    It's common to have MySQL tables to your customers or contacts in your company database. Now you could save your new MySQL 'person' rows as Route contacts. After you set up this MySQL Route integration, every time a new customer/contact row is added to MySQL, a new contact will be added to Route. Great for presenting database data to non-technical users.

    Note: This Zapier integration only adds Route contacts from MySQL rows that are added after you've set it up.

    How It Works

    1. A MySQL row is added
    2. Zapier adds a new Route contact

    What You Need

    • MySQL account
    • Route account
  • Create Salesforce contacts from Route contacts

    Route give you many ways to collect your user information, as events and form mapping. And we know that Salesforce is the place you're already storing your business contacts. Put them together with this integration that'll automatically add new Salesforce contacts anytime a new contact enters on Route.

    How It Works

    1. You have a new contact in Route
    2. Zapier creates a new Salesforce contact

    What You Need

    • Route account
    • Salesforce account
  • Track new Gumroad sales in Route

    Making a new sale in your ecommerce app gives you a brand new person that you can continue to share your message with. Tagging those users in Route gives you a great opportunity to keep the conversation with that customer going.

    How It Works

    1. You have a new sale in Gumroad
    2. Zapier tracks a new event in Route

    What You Need

    • Gumroad account
    • Route account
  • Add contacts from Google Contacts to Route

    Looking to build a friendly contacts list to use marketing automation? After you set this automation up, Zapier will automatically add new contacts to your Route account when they added to Google Contacts.

    How It Works

    1. A new contact is added to Google Contacts
    2. Zapier automatically adds them to Route

    What You Need

    • Google account
    • Route account
  • Track Facebook Lead Ad leads as an event in Route

    Following up with Facebook leads can dramatically increase your sales, however, is your sales cycle slowing down while you manually import leads into Route? Let Zapier automate this for you. Once this integration is configured, new Facebook Lead Ad leads will be tracked as an event in Route for you, allowing you to quickly follow up with leads as they express interest.

    How this Facebook Lead Ads-Route integration works

    1. A new lead is captured in Facebook Lead Ads
    2. Zapier adds a new contact in Route

    Apps involved

    • Facebook Lead Ads
    • Route
  • Create Route contacts from Typeform entries

    Often times people fill out forms on your site and you'd like to maintain communications with them in the future, specially using marketing automation. A good marketing automation tool like Route makes this simple. And Zapier's Typeform-Route integration is a breeze for just this sort of situation.

    How It Works

    1. Someone fills out your Typeform form
    2. Zapier adds that person to Route

    What You Need

    • Typeform account with form that collects email addresses
    • Route account
  • Add new Intercom users to Route

    If you want to reach out to the biggest possible audience, you'll want to capture every customer you can. This automation can help with that by watching Intercom for you. It will then react to every new user added to the system, sending their details to Route so that your marketing can take over from there.

    How this Intercom-Route integration works

    1. A new user is created on Intercom
    2. Zapier automatically adds a new contact to Route

    Apps involved

    • Intercom
    • Route
  • Create Route contacts from Google Sheets rows

    Trying to bulk create Route contacts? Or perhaps you have a Google Form that should create Route contacts. Either way, this integration has your back. Automatically create new Route contacts from new rows in a Google Spreadsheet or Google Form submission.

    How It Works

    1. Add a new row or form submission to a Google Sheets spreadsheet
    2. Zapier creates a new Route contact

    What You Need

    • Google Docs account
    • Route account
  • Save new Route contacts to a Google Sheets spreadsheet

    Route is amazing to collect contacts from your site or app. Often times you'd like to analyze your contacts in a Google Sheets spreadsheet and share them with others. This integration makes it easy to save new identified contacts as new rows in a spreadsheet.

    How It Works

    1. You have a new contact in Route
    2. Zapier creates a new row in a Google Sheets spreadsheet

    What You Need

    • Route account
    • Google Docs account
  • Get Slack notifications for new contacts on Route

    Slack made company communication fun and there’s a good chance that if you use it on your company you are handling different aspects of your communication with it. Why don’t use it as a way to be able to act quickly when a interesting customer starts engaging with your business?

    Sometimes there are contacts that you want to engage quickly even if you know they’ll enter an automated campaign you’ve created. If Slack is your communication tool of choice you can keep track of new contacts you collect into Route by getting notifications on your Slack account.

    How It Works

    1. A new contact is tracked by Route
    2. Zapier send a message to a Slack channel

    What You Need

    • Route account
    • Slack account
  • Get Slack notifications for Route tasks

    You probably already know how Slack is changing how companies communicate. It made a lot easier to organize in one place every single type of communication, including information about tools you are using. You can check if people are entering your marketing campaigns by simply setting Slack notifications every time events trigger an automation. It’s cool when you can easily know if your marketing efforts are working, isn’t it?

    How It Works

    1. You have a new task in Route
    2. Zapier sends a message to a Slack channel

    What You Need

    • Route account
    • Slack account

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Route Integration Details

Launched on Zapier July 29, 2015

Zapier combines Triggers (like "New Contact") and Actions (like "Track Event") to complete an action in one app when a trigger occurs in another app. These combos—called "Zaps"—complete your tasks automatically.

The following Route Triggers, Searches, and Actions are supported by Zapier:

New Contact

Triggers when a new contact is identified by Route.

New Automation Task

Triggers when your automation reaches an action with a Zapier task.

Track Event

Tracks an event triggered by a contact in your site or app.

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Route is a multi-channel marketing automation platform. Identify contacts in your site or app, track their behaviour and trigger automated personalized campaigns.