Integrate Marketing Automation Solution Pardot with Hundreds of Apps

Wade Foster
Wade Foster / March 18, 2015


As marketing teams scale, it's important to adopt a marketing automation tool that allows you to automatically nurture leads via email. But like any software, the best marketing automation software will play nice with your form software, your CRM, your project management software and any other tool you use in your business. With the new Pardot and Zapier integration you can now build automation for Pardot that involves the other software you rely on.

Pardot helps make lead nurturing a breeze. It's designed to be easy to automatically send emails to your prospects, leads and opportunities based on rules and characteristics of those leads so that you know your leads get the right email and the right time automatically. Pardot will help you close leads while you sleep.

With Zapier, you can power up your Pardot to collect leads from outside Pardot through form software like Wufoo, Unbounce or Eventbrite. Or you can send notification about new prospects in Pardot to other apps as well like Slack, HipChat, or Pipedrive.

Check out some of the ways people are already using Zapier Pardot integrations today.

Start Making Zaps WIth Pardot

  1. Sign up for a Pardot account, and make sure you have a Zapier account.
  2. Connect your Pardot account to Zapier.
  3. Check out pre-made Pardot integrations.
  4. Or create your own from scratch in the Zapier Dashboard.

To learn more about this integration, visit the Pardot help docs on Zapier. And if you have any questions about using Pardot with Zapier feel free to let our team know.