New Integration: Understand Your Audience with Google Analytics

Deborah Tennen
Deborah Tennen / June 18, 2019
Google Analytics home page

Google Analytics is an industry standard freemium web and mobile analytics package. Collect and visualize visitor and traffic data from your website or app, and analyze your audience's behavior to understand their flow as they move from one spot to another on your site. Create custom funnels, variables, and metrics to analyze the customer path to purchase. Plus, you can integrate with Google Ads to understand your demographics and re-market your products or services.

And now Google Analytics connects with Zapier, making it easier than ever to automate your analytics workflows. Connect Google Analytics to 1,500+ other apps: Zapier can automatically trigger workflows in other apps whenever a new goal is added in Google Analytics. Or you can update a goal, run a report, or send a measurement of an event to Google Analytics whenever trigger events happen in the other apps you use most.

Here are just a few ways you can make the most of Zapier's Google Analytics integrations:

  • Automatically create new measurements in Google Analytics whenever you have a new lead.
  • Automatically track the effectiveness of your chat or call services.
  • Connect Google Analytics to your form builder to automatically create GA measurements whenever someone fills out a form.

How to Automate Google Analytics with Zapier

  1. Sign up for a Google Analytics account, and make sure you have a Zapier account.

  2. Try some pre-made Google Analytics integrations, and learn more about how Google Analytics works with Zapier.

  3. Or log in and build a custom workflow with Google Analytics and Zapier.