In my persistent search for an all-in-one productivity app, I'd be infatuated with shiny new releases, only to find them overly complex or poorly designed. That changed in 2018, when I discovered Notion. It perfectly balanced capability and simplicity in an interface that valued form as much as function. I was enchanted, so like a true technophile, I made a website about it: Notion.vip.
Three years later, Notion is the operating system of my business, NuttLabs, and my life. I use it to manage projects, finances, relationships, events, hobbies, media, travel, philanthropy, goals—everything. Watch the video below, or keep reading for all the details.
Notion merges the essential features of other productivity apps to form a widely versatile tool, where the whole is greater than the sum of its parts. It's a foundation on which users can craft a system for their unique needs, drawing from Airtable, Excel, Google Docs, Trello, Asana, Evernote, Todoist, and other popular apps.
When the pandemic sent me from New York to North Carolina, I purchased my first home, and Notion supported every step of the process, from finances and legalities to furnishing and repairs. My decorator was astonished by the rich document I compiled for her. Here's a portion of it (modified to avoid humiliation):
I'm not alone in my deep-dive into Notion: teams across the globe are flocking to the platform as they pivot to remote collaboration. Match, Headspace, Typeform, Loom, and Figma are just a few among them.
Notion is more than the engine of my business; it is my business. I now spend the bulk of my days consulting users, evolving my Bulletproof framework, and working directly with Notion on special projects, including the Certified Consultant program and a training curriculum for the support team.
Informed by that work, these eight strategies will help you make the most of Notion, whether you're all-in or just wetting your toes.
1. Learn the building blocks
Most users quickly grasp Notion's fundamentals, but everyone should dedicate time to learning the essential elements.
Workspaces → Pages → Blocks
In the simplest terms, Notion comprises workspaces, pages, and blocks. Think of them hierarchically: workspaces contain pages; pages contain blocks.
Workspaces are comprehensive, typically serving a full organization, like a Slack workspace. Many Notion enthusiasts use a workspace at work, a personal workspace, and perhaps a third workspace for a collaborative hobby or philanthropic initiative.
Pages are documents within Notion workspaces. They're composed with blocks, which can include inner pages. Like a traditional folder structure, these "nested" pages form a hierarchy that organizes the workspace. Unlike traditional folders, Notion pages are interlinked, which creates a web-like navigation structure, similar to Wikipedia.
Blocks are the various types of content within pages. Every paragraph, heading, and list item is a block. You can choose from more than 50 blocks for your pages, including embedded multimedia and third-party services.
In my decorating document, the workspace is Nutt Labs; the page is William's Home Decor; and the blocks are the headings, lists, photos, databases, and other contents of the page. Other top-level pages are visible within the sidebar:
Databases are another essential piece of the Notion puzzle. They can exist as blocks within pages and can be opened as their own pages. Think of databases as collections of items with common properties. Viewed as a table, the items are rows; the properties are columns.
A database of NBA players, for example, might include properties for each player's name, team, number, position, height, college, birthday, and more:
Like blocks, database properties come in various formats, such as text, numbers, dates, and dropdowns.
Notion allows you to view databases in multiple configurations. Tables are best for learning the relationship between properties and entries, but you'll eventually use Kanban boards, lists, calendars, timelines, and galleries. Here are the NBA players displayed as a gallery:
2. Use keyboard shortcuts
By using hotkeys for common actions, you'll feel like a true Notion wizard as you swiftly compose pages and move about the workspace. Make a habit of using keyboard shortcuts, and before long, muscle memory will make them second nature. Here are 10 to learn first:
space→ Create a heading 1/2/3
space→ Start a bullet List
space→ Create a toggle
space→ Start a to-do list
/→ Show block menu (then type for options, such as
@→ Mention a page, person, or date (add a reminder with
@remind, followed by a date)
[[→ Link to a page
m→ Add a comment
p→ Open Quick Find
]→ Go back/forward
3. Don't reinvent the wheel
Your favorite apps were inspired by their predecessors, competing apps, and longstanding philosophies. The same holds true for effective Notion workspaces.
When planning your workspace, reference apps that specialize in particular functions. Analyze how Asana models project management, how Slab organizes wikis, and how Pipedrive structures its CRM.
Try to recreate templates that serve your needs—not only Notion templates, but also templates from Coda, Airtable, and other tools. Don't copy those templates; deconstruct and reconstruct them around real content. That's the best way to learn Notion.
In his Notionised project, Ben Smith did just that, recreating 20 templates from five apps:
Also consider traditional productivity philosophies and the Notion methodologies adapted from them. Take the time to familiarize yourself with Getting Things Done®, the Eisenhower Matrix, Agile, and the Bulletproof method from yours truly.
4. Share wisely
As a virtual collaboration tool, Notion offers lots of sharing options, many of which are nuanced and unknown to everyday users. Too often, that leads to moments of terror, when users realize they've exposed more information than intended.
Review Notion's Sharing & Collaboration guides to learn the intricacies of sharing. Here are the key concepts:
At the top of every page, including databases and database items, a Share button allows you to specify who can access the page, along with their access levels.
When you share a page, its sub-pages, or "child" pages, inherit the settings of their "parent." For any sub-pages, you can reduce permissions via the Share menu.
This holds true for databases: when you share a database, you share all of its items, but any item can be restricted. In the example below, the Notes database is shared with Everyone at Loggerhead Labs, but the opened entry is set to No access. A message at the top of the Share menu notes the restriction.
Share to web
When you choose Share to web, a page is accessible by anyone online—no sign-in required. You can then choose whether you'd like the page to appear in search engine results. Additional options require the visitor to have a Notion account, including commenting, editing, and duplicating.
Once the page is public, you can copy its URL from the Share menu.
To share a page with specific users, you can enter their email addresses in the Share menu, then choose an access level. For existing members and guests of the workspace, you can search their names. If an invitee has yet to create a Notion account, Notion will send an email to initiate onboarding.
After sharing a page with users, you can adjust access levels within the Share menu.
When sharing a page with specific users, you specify an access level. They're pretty straightforward:
Full access (allows the users to adjust share settings)
Members vs. guests
When you share a page with a Notion user, that user becomes a guest of the workspace. Guests are invited page-by-page. On team-level plans, workspaces have members. Within the Share menu, you can choose Everyone, which moves the page to the Workspace category of everyone's sidebar.
Administrators can bundle members into groups, such as "Marketing Team." This allows you to share a page with all users of a group as a single unit.
Linked pages and databases
When you include Link to Page blocks and Linked Databases within pages, viewers must have access to the original pages and databases. Otherwise, the space will be blank.
5. Learn advanced database features—formulas, relations, and rollups
Databases organize, visualize, contextualize, and summarize your information. They bolster project management, knowledge management, relationship management, and virtually every other organizational function.
Notion makes databases even more powerful by blending them with documents. Unlike other tools that use databases, every item of Notion databases is a fully functional document. It's as if you could open each row of a Google Sheet as a Google Doc.
These advanced capabilities intimidate many users, but learning databases is like learning a language: you can do a lot with the basics, and you never know everything.
As we saw in the first strategy, databases are collections of items with common properties, such as the names, numbers, and birthdays of NBA players. Those properties can be text, numbers, dates, and a variety of other data types.
More advanced properties, like Formulas and Relations and Rollups, retrieve information and perform calculations to automate workflows and reveal useful insights. For example, a formula can calculate a player's age by finding the time between their birthday and the current date:
dateBetween(now(), prop("Birthday"), "years")
Whether you're an Excel junkie or a complete stranger to databases, you'll learn them in quick increments through practical application. Start with Notion's introductory guides, then advance to more advanced tutorials, such as The Power of Relations & Rollups and Meet Notion's Formula Property.
6. Choose databases over pages
With a foundational understanding of databases, you can implement my top recommendation for any Notion workspace. In the simplest terms:
Use databases for everything.
Almost every page in your workspace should be an item of a primary database, such as "Projects," "People," or "Resources." Projects, tasks, meetings, events, notes, goals, wiki articles—they're all database items. Over time, these databases become quite expansive, but you only view them through contextual filters.
You'll link your databases through Relation properties. For example, our database of NBA Players relates to a database of NBA Teams, which allows us to map each player to his team.
With these connections in place, we can automatically filter databases within other databases. Therefore, each team can display only its players. In a projects database, each project can filter the tasks, resources, and meetings and events databases to show only the items related to that project:
I'd need my own category on the Zapier blog to demonstrate the full advantage and implementation of this database-centric approach, but here are the key benefits:
Keep your information accurate and consistent.
Minimize redundancy and vulnerability to human error.
View information in various formats and configurations.
Automate contextual filters.
Retain your ability to scale and migrate your content.
Leverage Notion's most distinct advantage: the unique integration of databases and documents.
Prepare your workspace for the API (and Zapier).
Once you're comfortable with databases, get to know the Bulletproof workspace, which embodies this database-centric philosophy in a simple, widely applicable framework.
7. Value aesthetics
Users love Notion in part because it gives equal weight to form and function. You can uphold that principle by valuing the aesthetics as much as the architecture of your workspaces. Here are some key considerations:
Observe what makes other Notion pages, and websites in general, visually appealing.
Build around your objective
Articulate the purpose of each page, then craft your content around it. Exclude content that fails to support that purpose, and give visual priority to the most objective-critical information.
Create visual hierarchy
Using Notion's various blocks and styling options, diversify the size and color of your content to guide the viewer's eye and emphasize the most important elements. You can strategically combine these features to form your visual hierarchy:
Headings 1, 2, and 3
Bold and italics
Colored, highlighted, and grayed text
Captions for images, videos, and other supporting blocks
In addition to establishing hierarchy, mixed formatting will make your content more visually interesting. Try to vary the types of blocks on each page, and use them creatively: quotes can be headings, and callouts become "buttons" when placed in columns:
Avoid overwhelmingly long pages by folding sections into toggle blocks.
Whitespace, or negative space, is a fundamental principle of design. Place empty blocks between sections, and allow adjacent columns to differ in height, such as headings placed to the side rather than above their corresponding paragraphs:
Also utilize divider blocks between sections and beneath headings.
Choose a color palette
Notion's limited color choices support its balance of simplicity and functionality, but using the full spectrum will create a circus of your workspace. Try to choose just two or three, and specify where each will be used. Use consistent coloring for heading, links, callouts, and other recurring elements.
Choose an icon set
A page's icon displays in many places. When the page is open, you see it above the title, but the icon also appears when the page is referenced in the sidebar, other pages, and most database views. Committing to a single icon collection will give your workspace a polished, professional look.
Optimize for all screen sizes
Users are likely to access your workspace throughout the day—in the office, at home, and on the go. That requires optimization for all screens, including external monitors, laptops, tablets, and mobile devices.
Columns enhance the user experience on larger screens, but remain mindful of the way those columns will contract and collapse on smaller devices.
8. Engage the community
Join online conversations
Notion users convene across online platforms to showcase their workspaces, exchange resources, and resolve challenges. These vibrant communities help guide my methodologies and reveal tricks I'd never discover on my own.
Follow the experts
Within those communities, you'll find authoritative users who regularly publish videos, newsletters, templates, and other helpful content. Many of them (like me) have built their businesses around Notion. Notion's official directory is the best place to find and follow these professionals. Each profile includes Twitter, YouTube, and website links.
Become an Ambassador
For the deepest dive into the Notion community, consider becoming an Ambassador. You'll join an energetic Slack community and gain early access to new Notion features.
This was a guest post from William Nutt, the founder of Nutt Labs and creator of Notion VIP, where he publishes tools and insights for Notion users. Among those resources is his Bulletproof method, which remains Notion's most widely employed framework and top-selling template. In addition to supporting users through content and consulting, William works directly with Notion in various capacities. He co-authored the Help & Support page, administers the Certified Consultant program, and trains Notion's global support team. Follow William on Twitter @WilliamNutt. Want to see your work on the Zapier blog? Read our guidelines, and get in touch.