Lane Scott Jones is Head of Content Marketing at Zapier, where she leads a talented team of writers and editors on a mission to help people work smarter, not harder.
Lane Scott Jones
How to create and write a content marketing strategy (with template)
I've created content strategies for a variety of businesses, so I know what works—and what doesn't. Here are my tips for how to put together a content strategy, including a content strategy template to get you started.
By Lane Scott Jones
7 min read
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